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SMART Assessment for Physician Relationship Management

Benchmarking Survey Overview

About This Study
This study is intended to empower physician relations leaders and physician liaisons who oversee activities related to physician relationship management.  In each question, you will see a variety of choices based on your experience in your organization on the following key aspects: Senior Leadership, Business Strategy, Physician Marketing (physician related), Physician Outreach, Service Delivery, etc. 

What makes this survey different than others? 
A focus on organizational maturity rather than just a description of your resource levels and organizational structure
Stated benchmarks of performance to see what's possible at each level of maturity rather than providing just your own results
Provides an holistic view the physician relationship management, including both physician marketing and physician outreach


For your participation (free), we will provide a benchmark report (PDF) of your individual responses against our defined benchmarks.

Sponsors receive:
Access to a dashboard to compare their responses (individual and aggregate by institution)
Ability to filter responses
Customized presentation and facilitated discussion of your results (1 hour)
Sponsorship is only $7,500.